SEO delivers real-time reports that show the search engines used to find your releases, search queries performed and the number of click-throughs to each URL in your release. The value of these reports typically increases over time. We recommend that you first check your reports three weeks after you send your release to allow for SEO set-up and the initial data to populate the results into your reports. After that, continue checking your reports regularly in the Online Member Center – SEO continues working for a full six months.